Flares are extreme temperature fires that happen to produce some light for signaling. Great as an infrared countermeasure, awful during fire season. I led product management / development of a clean-tech electronic replacement.
Efforts:
- Prototyping proof-of-concept, proving offer validation.
- Designing and developing MVP, working with supply chain and manufacturing to reduce costs.
- Performing market discovery and customer segmentation.
Wins:
- Getting a beachhead / MOU with emergency responders.
- Reducing costs ~30% in value engineering.
Learnings:
- Balancing the MAYA (Most Advanced Yet Acceptable) principle.
- Even a great product with waiting customers will die on the vine without investors.
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