Shaun Shue

Never underestimate the power of a compelling story. I built this site to sell a single bottle, and using organic SEO, got it to the coveted #1 Google spot for “Perfection Cognac,” “Perfect Cognac” and “Hardy Perfection.” The site got a lot of buzz and traffic from cognac and fine liquor sites, as well as individual interest from people fascinated with all things rare and exotic.

It was an interesting real-world lesson in price elasticity of luxury/Veblen goods, as the few retailers that had any in their own stock raised their prices from $5000 at the site’s launch to Call us.