Efforts:
- Worked with customer to develop site requirements.
- Designed and coded the site.
- Developed a market plan with organic SEO.
Wins:
- Getting the coveted #1 Google placement for “Perfection Cognac,” “Perfect Cognac,” #2 for “Hardy Perfection,” and first page for luxury cognac search terms.
- Surpassing the official site.
- Moving the cognac at higher than market price.
Learnings:
- Luxury brand management is a tricky balance between offering a product and restricting access to it.
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