PerfectionCognac.com

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Efforts:

  • Worked with customer to develop site requirements.
  • Designed and coded the site.
  • Developed a market plan with organic SEO.

Wins:

  • Getting the coveted #1 Google placement for “Perfection Cognac,” “Perfect Cognac,” #2 for “Hardy Perfection,” and first page for luxury cognac search terms.
  • Surpassing the official site.
  • Moving the cognac at higher than market price.

Learnings:

  • Luxury brand management is a tricky balance between offering a product and restricting access to it.