I’m leading product management / development of a self-service B2B2C licensing portal for resellers and distributors that are the source of 75+% of revenues.
Efforts:
- Running stakeholder meetings and progress reports.
- Defining and simplifying features, personas and UX.
- Roadmapping launch and features.
- Working closely with the development team to keep the product on track.
Wins:
- Core product saving 1000+ person-hours per month after launch.
- Prioritizing at-a-glance license expiration display feature that delighted our largest resellers.
- Prioritizing bug fixes that were preventing ~5% of customers from being displayed in search results.
Learnings:
- Feature selection for getting a software MVP shipped.
- Methodology for prioritizing development resources.
- You can’t give everyone everything they ask for, but you can make them feel better about the outcome if you genuinely listen to and see them.
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