I’m leading product management / development of a self-service B2B2C license management portal for resellers and distributors that are the source of the majority of our revenues.
Efforts:
- Running stakeholder meetings and progress reports.
- Defining and simplifying features, personas and UX.
- Roadmapping launch and features.
- Working closely with the development team to keep the product on track.
Wins:
- On-Time MVP launch.
- Core product saving 1000+ hours of labor per month after launch.
- Product stability while managing hundreds-of-millions of dollars worth of purchased software.
- Prioritizing at-a-glance license expiration display feature that delighted our largest resellers.
- Prioritizing bug fixes that were preventing ~5% of customers from being displayed in search results.
Learnings:
- Feature selection for getting a software MVP shipped.
- Methodology for prioritizing development resources.
- You can’t give everyone everything they ask for, but you can make them feel better about the outcome if you genuinely listen to and see them.
Share: