Shaun Shue

Leaving Bluebeam

Fri, 27 Feb 2026 00:00:00 +0000

I adapted through multiple reorgs, but the last one got me.

I feel glad to have worked there. I’m glad to have learned what I learned, I’m glad to have worked with some stellar people, and I’m proud of the work I did.

How-to: Appear in AI generated results / answers / overviews

Fri, 02 Jan 2026 00:00:00 +0000

How do I show up in AI generated results / answers / overviews?

Whether you’re a digital marketer, launching a product, or want to be seen as an authoritative voice, let me lay out what I did.

Past Lives

Thu, 01 Jan 2026 00:00:00 +0000

I’ve been a digital marketer, caregiver, marathon pacer, ultra runner, dog fosterer, cacophony aficionado, (outdoors) Backpacker, and bicycle commuter among other things.

I'm off of Facebook and Instagram

Tue, 30 Dec 2025 00:00:00 +0000

I was barely using them anyway, but now the login recovery isn’t sending the confirmation code I need to log in. Turns out they don’t like you deleting the apps, using a VPN, clearing all cookies / browsing data, and using a browser with a fingerprint randomizer.

How-to: Open source your product and get revenue

Wed, 22 Oct 2025 00:00:00 +0000

I’m a fan of open source for all the reasons open source exists. However, I’ve learned from having locally popular open source projects that you can only ask so much of people working for free. Here’s how to get revenue from your open source project so you can pay people, and maybe just maybe, pay yourself to work on it.

12 Things to do with an expired / end of life Chromebox or Chromebook

Wed, 03 Sep 2025 00:00:00 +0000

What to do with an expired / end of life Chromebox or Chromebook?

Don’t throw it out

Owing to when Chromebooks and Chromeboxes really caught on, there are a lot of them reaching their Auto-Update Expiration dates, and for security reasons, no Internet connected device should be used if it stops receiving updates. But these machines don’t need to become E-waste, now that most can have a “regular” OS installed on them. Plus, due to their relatively small size and low power draw (compared to most computers), there are unique uses for them as far as repurposing old computers goes. Here are 12:

The Moth 3x Storytelling Champion

Wed, 27 Aug 2025 00:00:00 +0000

(And 3x runner-up)

I’m somewhat of a regular at The Moth, and I really enjoy them. You can’t take the judging too seriously (e.g. whoever goes first is generally the warmup act and is very unlikely to “win”, and whoever goes last has the benefit of a warmed up audience). But that said, I’ve won three, and been runner-up three times.

JAM Stack vs. Wordpress

Sun, 23 Mar 2025 00:00:00 +0000

I ran my site on a shared server running WordPress for the longest time, and drawn by the promise of faster, more secure sites that cost less to host in multiple locations, I migrated to JAM stack in March of 2019. Anyone considering a similar move, this is my running take.

Service Level Agreements

Mon, 13 Jan 2025 00:00:00 +0000

I implemented Service Level Agreements (SLAs) to provide predictable support.

Efforts:

Focusing my team’s work by creating and refining Jira dashboards that simplified what to work.
In conjunction with the above, getting the backlog down from ~1000 to ~100 tickets, to prevent looming work from impeding current issues.
Identifying ideal ticket-team matches and coordinating knowledge transfer sessions to fill in gaps.

Wins:

Completing 97+% of tickets within the SLA window.
Completing 95+% of escalated tickets within the day.

Learnings:

Advanced Jira dashboards and JQL.
You can’t make someone do something they’re not capable of.

How-to: Solve Queens on LinkedIn

Tue, 10 Dec 2024 00:00:00 +0000

How do I solve Queens on LinkedIn?

I’m glad you asked. I can usually solve the hardest ones in a minute or two. Here’s what I do.

(I do play with Auto-place Xs. It’s a huge time saver.)

Yay, Google did it: How they drastically reduced the E-waste of their Chromebooks

Fri, 22 Nov 2024 00:00:00 +0000

Original title: ~~“How Google could (and should) drastically reduce the E-waste of their Chromebooks”~~

My Chromebook

February 7th, 2017, I purchased my Chromebook, looking to get a computer that could handle all day email and Google docs while unplugged in a coffee shop. I worked that 3rd gen Lenovo ThinkPad 11e hard, and it just took it. I loved it.

RAV4 Camper

Sun, 18 Aug 2024 00:00:00 +0000

My cousin is looking to adventure around for a bit, and asked me if this camper was buildable, or if it would be better to just buy it:

Production Support

Mon, 01 Apr 2024 00:00:00 +0000

I’m (also) the product manager for production support now.

Efforts:

Leading cross-functional initiatives to prioritize symptom-and-cause tickets.
Unblocking development for my Scrum team of 4 engineers.
Streamlining Jira workflows, creating and refining dashboards.

Wins:

Helping enable $hundreds-of-millions in revenue.
Increasing my Scrum team’s velocity 60% over 9 months.
Addressing 50+ escalations and stuck tickets weekly.

Learnings:

Cross-functional leadership.
Jira dashboard design and advanced JQL.
There are issues that are not your problem, but are still your responsibility.

Treehouse

Sun, 10 Mar 2024 00:00:00 +0000

Who doesn’t like a treehouse?

I started by attaching some 2x6s to the wall and mango tree:

Some more 2x6s to check the dimensions:

Product Basics: Develop Product Sense

Thu, 01 Feb 2024 00:00:00 +0000

Product sense is: The ability to understand what people want and to build products that meet those needs.

Developing product sense is essential for product managers. Here is what I’ve learned about it, from what I’ve read and the work I’ve done.

Paul

Fri, 13 Oct 2023 00:00:00 +0000

“Shaun is an amazingly bright and rising star within the product management industry. He does whatever it takes to make projects successful, is highly respected by his teammates and has a great attitude in all that he does.

Shar

Fri, 28 Apr 2023 00:00:00 +0000

“Shaun Shue is extremely bright, flexible and modest about his talent. His sincerity is what inspired me to pay attention.”

– Shar

Yishan Wong on Content moderation

Sun, 30 Oct 2022 00:00:00 +0000

Former Reddit CEO Yishan Wong wrote about Content Moderation on his Twitter. It is a subject I have great interest in, and given the current uncertainty around content persistence on Twitter, I de-microblogged it best I could, and am posting it here in entirety for others. Original link here.

Self-Service B2B2C Portal

Wed, 01 Jun 2022 00:00:00 +0000

I’m leading product management / development of a self-service B2B2C license management portal for resellers and distributors that are the source of the majority of our revenues.

Efforts:

Running stakeholder meetings and progress reports.
Defining and simplifying features, personas and UX.
Roadmapping launch and features.
Working closely with the development team to keep the product on track.

Wins:

On-Time MVP launch.
Core product saving 1000+ hours of labor per month after launch.
Product stability while managing hundreds-of-millions of dollars worth of purchased software.
Prioritizing at-a-glance license expiration display feature that delighted our largest resellers.
Prioritizing bug fixes that were preventing ~5% of customers from being displayed in search results.

Learnings:

Feature selection for getting a software MVP shipped.
Methodology for prioritizing development resources.
You can’t give everyone everything they ask for, but you can make them feel better about the outcome if you genuinely listen to and see them.

Product Basics: Use the RICE model to determine what to develop and when

Sun, 15 May 2022 00:00:00 +0000

At any moment, there are a million things to do, and single digit resources with which to do them. Deciding what your time is best spent doing is important in getting the most bang for your buck, but how do you decide what that is? I’ve started using the RICE method as one tool in the toolbox, which takes ‘Business Value’ and ’T-shirt sizing’ to the next level.

Trial Product Localization

Sun, 01 May 2022 00:00:00 +0000

I’m managing localization of the trial product, expanding the reach of the marketing tool to more countries.

Efforts:

Coordinating stakeholders, engineering and localization teams & efforts.

Wins:

Expanding total addressable market by 230,000,000 people.

Learnings:

Complexity of translations as they relate to where to connect them in software.
Time costs money and haste makes waste.

Starting at Bluebeam

Tue, 01 Mar 2022 00:00:00 +0000

I started at Bluebeam Inc., as a Software Product Manager 3 for the Customer Experience Infrastructure team. Having been in the real estate world, I wholly appreciate their core product, and I’m excited to be working with them.

Silicon Speech Toastmasters

Mon, 01 Nov 2021 00:00:00 +0000

Confession: I’ve been a pretty poor public speaker most of my life. Finally, spurred by flubbing my opportunity to ask Steve Wozniak a question in a packed auditorium, I joined the Silicon Speech branch of Toastmasters International.

How-to: Use PID for cooking

Fri, 03 Sep 2021 00:00:00 +0000

PID is a great and versatile control mechanism, but with limitations in cooking applications due to:

Certain foods being sensitive to fluctuating temperatures, and
Inconsistencies of control variable/heat output relationships in some heating methods.

Here are useful applications and adaptations to PID, should you need temperature control in your cooking project.

Infinity Mirrors

Fri, 03 Sep 2021 00:00:00 +0000

I made a pair of infinity mirrors for a friend’s wedding. I laser cut the one-way mirror, the frame, and soldered the LED strip. They’re mesmerizing to see IRL, and I’m happy with how they came out.

Digital Life Casts

Thu, 01 Jul 2021 00:00:00 +0000

I developed a new product offering and business line for an established life casting client.

Efforts:

Assessing existing manual process.
Identifying available 3D scanning and printing technologies.
Creating proofs-of-concept.
Developing production workflows.

Wins:

Creating a new mid-tier offering for the company.
Reducing material cost by 90+% for new product.
Reducing hours of labor by 95+% for new product.

Learnings:

Crossing the Chasm is spot on with what appeals to early markets.
First and foremost, it just needs to work.

How-to: Flash lights and NOT trigger seizures

Mon, 14 Dec 2020 00:00:00 +0000

I read about Liana Ruppert having a seizure, triggered while playing Cyberpunk 2077 for review. CD Projekt Red was quick to add a warning and a fix, but there are good practices to minimize risk in the design phase. There wasn’t a clear guide when I needed one for the SPRK project, so I’m making this.

How-to: Get a technical person to work on your idea for equity

Sat, 01 Aug 2020 00:00:00 +0000

I’m approached fairly regularly for equity gigs (though less often since I put this up), and I want to help anyone approaching technical people, wanting them to work for equity. Fundamentally, you need to address and do these things:

Backpacking Rocket Stove

Wed, 29 Jul 2020 00:00:00 +0000

I made a cat can backpacking stove, and after eating lukewarm stew, welded up a rocket stove in a small 32 ounce (909 ml) coffee can to replace it (where wood fires are allowed). There are commercially available flat-pack rocket-like stoves, but I don’t like the lack of insulation generally making a dirtier burn. When my stove is going, the flame is barely visible, and it makes very little smoke.

Citizen Science: What would make facemasks better?

Wed, 01 Jul 2020 00:00:00 +0000

Our PPE response at Crash Space started in March of 2020 with an open source face mask modified by USC Keck, which we’ve delivered to them in the thousands for emergency clinical use. It used a pulled apart HEPA filter—comparable to N95 by specification (ref: 1). The breathing port was relatively small, and though some volunteers wore them up to four hours, it was unpleasant. Safe, but unpleasant.

Product Basics: Test product demand before spending a lot of money on development

Mon, 01 Jun 2020 00:00:00 +0000

The earlier you can tell whether your product idea has merit, the better. Knowing early means you can decide whether it’s worth the investment to proceed or if you should save your capital for something else. To this end, Physical and Digital prototyping have their place, but before going that far, here are things to consider first. In each, you are looking to identify and test a demand hypothesis using the format: If we [do something] for [persona], they will [respond in a certain way].

Cocoon Fresh: Reducing food waste

Wed, 27 May 2020 00:00:00 +0000

I developed and helped launch the minimum viable product for Cocoon Fresh. It’s an impressive little thing. I forgot about some fresh Lion’s Mane mushrooms in it for three weeks, and they were still pristine.

Quarantine Diversions

Wed, 27 May 2020 00:00:00 +0000

I’ve been working late into the night and weekends on Crash Space and Insignal PPE endeavors, in addition to regular work. After my sourdough literally fell flat, I reverted to my favorite diversion: making things.

Plan C for COVID

Fri, 27 Mar 2020 00:00:00 +0000

When COVID cases in the U.S. were counted in four digits but rising fast, we at Crash Space looked for ways we could help. Already by that point, there were shortages of everything: Personal protective equipment (PPE), groceries, information. We found designs online for emergency ventilators, face masks, face shields, etc. that could be made with 3D printers, laser cutters and other prosumer tools we use. In the flurry for ideas and testing, I may have built a cardboard-iron lung.

SPRK: First Pitch

Wed, 26 Feb 2020 00:00:00 +0000

I got to pitch Insignal at an event put on by a Band of Angels investor alongside other investors. It was a whirlwind evening to handle solo, talking about the business/product while also making sure people didn’t blind or hurt themselves, but it was also a great evening. I got a lot interest, and a lot of great feedback on our pre-production samples.

Business Information System

Fri, 17 Jan 2020 00:00:00 +0000

I led product management / development of a custom BIS for a small M&A firm.

Effort:

Assessing existing workflows and unaddressed needs.
Sourcing developer / DBA talent.

Wins:

Delighting the customer, and enabling them to resume operations.
Streamlining UX / workflows.
Optimizing the database.

Learnings:

Sourcing offshore talent.
Translating needs to UX.
Those who would be content with a familiar patch would be delighted with a new repair.

Nerf Challenge

Sun, 15 Dec 2019 00:00:00 +0000

I was asked if I could “help fix some systems in an LA Live event.” It had opened to the public, so I’d be going in at 10PM and be out at 8AM the next morning. It was multiple interactive and mechatronic exhibits, which sounded interesting, so I agreed. It turned out to be massive both size-wise (it took the entire parking structure’s top floor) and in undertaking. It pushed the limits of my analytic and system engineering skills, and I loved it.

LA Maker Faire

Sat, 07 Dec 2019 00:00:00 +0000

I’m a regular at LA Maker Faire at this point, and I look forward to it every year. Seeing young people (and some adults) wide-eyed and fascinated with STEAM projects brings me joy, and my hope is that some of them are inspired to follow these disciplines and build their own creations.

How-to: Prototype-to-Production with ATtiny0/1 series + Arduino libraries

Thu, 25 Jul 2019 00:00:00 +0000

I’m a big fan of the ATtiny 0/1-series microcontroller. For less than the cost of a candy bar, it’s faster, has better control, communication and power management than any 8-bit MCUs that came before.

How-to Basics: Build a digital prototype

Tue, 02 Jul 2019 00:00:00 +0000

Prototypes are crucial for any product idea. It verifies whether the product solves the problem it was designed for before the final development costs. With a prototype in hand, you can get feedback from people / potential customers, and make adjustments or decide to scrap the product should it be necessary.

How-to Basics: Build a physical prototype

Mon, 01 Jul 2019 00:00:00 +0000

Prototypes are crucial for any product idea. It verifies whether the product solves the problem it was designed for before the final tooling / development costs. With a prototype in hand, you can get feedback from people / potential customers, and make adjustments or decide to scrap the product should it be necessary.

Not Impossible Submission: STEAM education for all

Sat, 01 Jun 2019 00:00:00 +0000

Submission:

When the least expensive tinker kits are $40 and require a computer, lots of kids are left behind. We made one that’s less than $6.

STEM careers are in demand, well paying, and only going to grow. But asking who will get those careers and who will start those companies exposes a Dickensian divide in education between the haves and have-nots. Bill Gates was finishing his first program at 13; whereas one of my brightest, most enthusiastic programming students (who once mentioned she had to eat fast or her brothers ate everything) didn’t have access to a computer until 10th grade.

Dennis

Mon, 25 Mar 2019 00:00:00 +0000

“Shaun is an absolute pleasure to work with! Extremely competent and knowledgeable electronics engineer and designer. Shaun was able to take a conversation and napkin sketch into fully functional prototypes on such a quick timeline. He also has the expertise to conduct thorough market/competitive evaluation on existing products, successfully implementing significant product improvements leading to competitive advantages for our product.

SPRK: Flares without fire

Tue, 19 Mar 2019 00:00:00 +0000

Flares are extreme temperature fires that happen to produce some light for signaling. Great as an infrared countermeasure, awful during fire season. I led product management / development of a clean-tech electronic replacement.

Digital Marketer

Mon, 18 Mar 2019 00:00:00 +0000

I got my MBA with a marketing emphasis, then partnered with a grad school colleague to sell supplements, and we became the biggest sellers nationwide of two particular diet supplements.

Mya

Wed, 06 Feb 2019 00:00:00 +0000

“I run a nonprofit which teaches underserved kids STEAM skills in public library branches. We have a firm “make-and-take” commitment, which means we believe kids must be able to take their creations home to share their accomplishments with their family and friends, and to continue to tinker. This can’t be accomplished with expensive kits currently on the market, because we have to keep materials costs very low - Sub $6 per child.

Arduniño

Sun, 27 Jan 2019 00:00:00 +0000

I developed a $6 electronics tinker kit for nonprofit, L.A. Makerspace, to help their work teaching kids STEAM skills. They work with LA City and County public libraries and had been using expensive electronics kits that needed to stay at the libraries, but at $6, the kits can be given away.

Dog Fosterer / Trainer

Thu, 01 Nov 2018 00:00:00 +0000

A rescue I was volunteering with needed more homes to rescue more dogs, so I volunteered. They sent a professional trainer to teach me everything, and I got good at rehabilitating maladjusted dogs.

Grey water Evapotron

Tue, 14 Aug 2018 00:00:00 +0000

Dual power wind/electric greywater evaporator. I built it for my Burning Man camp, and experimented with it as a tool for algaculture. The jamming resistance would be good for a small raceway pond, and for the carbon capture aspect of algaculture, wind power is a plus.

Basics: Community moderation

Wed, 01 Mar 2017 00:00:00 +0000

Whether you’re promoting your brand, product or non-profit STEAM educational event aimed at inspiring children, you are going to have good, bad and ugly interactions with the Internet channels of your choosing. How you handle these reflects on you, and if you haven’t chosen a specific institutional voice (e.g. intentionally irreverent Wendy’s Twitter), here is the section I compiled for our marketing and communications guidelines in its entirety.

Marathon Pacer

Wed, 01 Jul 2015 00:00:00 +0000

I got to the point where I could run a sub-4-hour marathon, and attempting to go faster resulted in pain. So, I opted instead to help others run theirs. Carrying their hydration, nutrition, electrolytes, guiding them through what they were feeling, etc. It was rewarding.

"That Shaun" in Rovercraft

Thu, 01 Jan 2015 00:00:00 +0000

I’m “that Shaun” in Rovercraft. I am very good at engineering games.

Caregiver

Thu, 24 Oct 2013 00:00:00 +0000

I was 26 years old.

I was building my career, trying to chase love, making life choices, and enjoying the ride.

Then my mom told me she had cancer. Again.

Being an EV early adopter / What the industry needs

Sat, 14 Sep 2013 00:00:00 +0000

“They’re quiet, clean, need minimal maintenance, and put full torque from a dead stop. When is every vehicle going to be electric?” — Me getting my 2011 Zero S, early 2013

(outdoors) Backpacker

Tue, 05 Mar 2013 00:00:00 +0000

I basically lived outdoors on the weekends, exploring everywhere within a 1.5-day drive of home, and nature remains one of my favorite things.

I still have my gear and go on very rare occasion, though day hikes are more my speed these days.

Cacophony

Fri, 01 Jun 2012 00:00:00 +0000

The world should be a bit more interesting and magical.

Ultramarathoner

Sun, 01 May 2011 00:00:00 +0000

I’ve ran up to 50 miles, but due to some hip problems and finding that I enjoyed the challenge more than the extreme distance running, I decided that I did my last one (picture shows relevant medal, and the medal for the half-marathon I did the next day).

Bicycle Commuter (in L.A.)

Thu, 01 Jan 2009 00:00:00 +0000

I commuted everywhere by bicycle after a pretty bad accident left me carless (but otherwise unhurt).

I enjoyed the exercise, being outside, and the fun of riding a bike all the time, and it became my primary mode of transportation in-city even after I got a car again.

PerfectionCognac.com

Mon, 01 Jan 2007 00:00:00 +0000

Efforts:

Worked with customer to develop site requirements.
Designed and coded the site.
Developed a market plan with organic SEO.

Wins:

Getting the coveted #1 Google placement for “Perfection Cognac,” “Perfect Cognac,” #2 for “Hardy Perfection,” and first page for luxury cognac search terms.
Surpassing the official site.
Moving the cognac at higher than market price.

Learnings:

I agree with Google’s SEO mantra: Content is king, but priming the pump doesn’t hurt either.
Luxury brand management is a tricky balance between offering a product and restricting access to it.

Mathcal

Sat, 01 Jan 2005 00:00:00 +0000

I worked on mobile app, Mathcal.

Efforts:

Conceived and developed financial, statistical and regression analysis components.
Improved product messaging and customer outreach.

Wins:

Bringing marketplace rating from 2 to 4 stars.

Learnings:

Market segmentation to separate concerns.
A product’s success is as much on what’s excluded as it is on what’s put in.