Profile


Product Management & Development Specialist with 10+ years of experience spanning software development and product strategy in diverse industries, including CPGs and electronics. Brings proven ability to translate high-level engineering terms and requirements into clear, actionable processes, prototypes, and roadmaps that are easily accessible to non-technical audiences and drive competitive advantage. Holds an MBA with a Concentration in Marketing and a BS in Information & Computer Science.


Experience


Product Development & Marketing Consultant (Freelance)

Various Clients, Los Angeles, CA

2/2014 - Present

Build product development and marketing strategies. Derive key requirements from goals, research product fit, compile data, create roadmap and designate appropriate metrics. Drove $5k monthly recurring revenue, enhanced brand image and supported national expansion for a CPG company. Created STEM educational products for a foundation working in underserved communities, overcoming severe cost restrictions.

Co-Founder, COO

Woozilla LLC, Los Angeles, CA

2/2014 - Present

Transformed a scattered property portfolio into a profitable operation. Led renovation projects, built financial projections, created and tracked budgets, and managed contractors. Salvaged an at-risk restoration by working closely with regulatory agencies, managing arbitration, researching and compiling legal documentation.

Software Development Analyst

Northrop Grumman, El Segundo, CA

1/2006 - 1/2014

Oversaw project and data management systems, coordinated updates and migrations, troubleshot bugs, and made tools to automate infrastructure health checks. Awarded Playmaker of the Week for a deep-dive into a failed conversion process that resulted in on-time delivery. Received TAP award for resolving a workstation update where rollback was not an option.

Software Engineer

Antcom Corporation, Torrance, CA

7/2004 - 1/2006

Developed calculator apps, planned components, developed and verified code. Took over management of marketplace account and improved ratings from poor to excellent by better communicating freemium product features.


Professional Affiliations


CRASH Space

Board Member, 4/2019 - Present; Member, 10/2015 - Present

A non-profit group of innovators in coding, hacking, building and creative expression.

Insignal

Board Member, 3/2018 - Present

Developed and tested an environmentally friendly flare. Researched human physiology and competitive forces, built and revised prototypes, and gathered feedback from target users. Optimized design for mass production.


Education


MBA, Concentration in Marketing

Pepperdine University

  • Developed business plan for contract manufacturer investigating Brazil expansion. Built contacts in automotive and import/export industries by learning working-level Portuguese, attending Automec trade show and scheduling meetings with respective professionals. Compiled report detailing necessary steps, synergies, and projected returns.
  • Developed business plan for tire traction company expanding U.S. sales. Assessed consumer sentiment by conducting focus groups, designing, distributing and analyzing surveys. Determined prime demographic regions by researching state laws, average snowfall and snow tire sales data. Compiled report with data findings and unexplored market.
  • Graduated with Beta Gamma Sigma top-of-class honors.

BS in Information and Computer Science

University of California, Irvine

  • Interned with Department of Material Science. Built, rebuilt and redesigned machinery.
  • Designed circuits and developed microcontroller code in Embedded Systems project course.
  • Studied narrative and technical aspects of games, and developed computer game in Game Development project course.


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