Skills


Agile Product Development | Project Management | Marketing Strategy | Competitive Analysis

User Research Requirements Specification | Design Aesthetics | Patent Filing & IP Management

Financial Analysis & Projection | Budget Management

Technical Troubleshooting | Pyton, VBA, Bash, Batch | MS Office


Experience


Product Development & Marketing Consultant (Freelance)

Various Clients, Los Angeles, CA

2/2014 - Present

Established and refined product development and marketing strategies tailored to address each client’s unique strengths and weaknesses, frequently achieving ambitious results in the face of stringent resource constraints and intense competitive pressures. Specified requirements and created roadmaps, designs, prototypes, and iterations based on feedback from customers and internal stakeholders.

  • Created early STEM educational product to empower underserved groups (Arduniño), overcoming serious budget limitations to deliver fully functioning kits at a price previously believed impossible; presented story of the product and its first users at the LA County of Education Materials Fair
  • Drove $5K in monthly recurring revenue, enhanced brand image on Amazon, and supported national expansion for a CPG company by conducting market research that uncovered serious branding flaw; developed a comprehensive recovery plan
  • Developed data-driven marketing strategies, owning definition of objectives and KPIs, market research and competitive trend analysis, and product messaging

Co-Founder / COO

Woozilla LLC, Los Angeles, CA

2/2014 - Present

Built start-up real estate investing company from the ground up, directing project management, P&L management, and performance tracking against tough deadlines. Analyzed financial projections to develop budgets and allocation strategies.

  • Transformed an unstable, scattered, and poorly maintained property portfolio into a streamlined, profitable operation, leveraging resulting profits to attract outside investment
  • Salvaged an at-risk restoration project, including management of an arbitration renegotiation, resulting in a profitable deal

Software Development Analyst

Northrop Grumman, El Segundo, CA

1/2006 - 1/2014

Managed web client applications for a leading global aerospace company with focus on driving continuous improvement by building systems to manage data-driven product development, monitoring infrastructure, and automating troubleshooting and software fixes within a massive distributed infrastructure. Partnered with end-users to translate needs and priorities into effective interfaces and streamlined experiences.

  • Recognized as Playmaker of the Week for conducting a deep-dive into a file conversion process that resulted in on-time delivery of a project at risk of missing a critical deadline
  • Received Timely Awards recognition for creating automated assessment / update process to resolve critical failure pathway
  • Stood up multiple Sharepoint installations that led to Sharepoint’s adoption as collaboration app

Software Engineer

Antcom Corporation, Torrance, CA

7/2004 - 1/2006

Built apps for financial and land surveying calculations. Transformed market perception of apps and developer profile (improving ratings from “poor” to “excellent”) by revitalizing product messaging, value proposition.


Professional Affiliations


Insignal

Board Member, 3/2018 - Present

Supported this start-up’s initial penetration efforts into a mature, approximately $150MM industry by informing development of a groundbreaking, competitively priced flare prototype (now entering production). Conducted research into competing tech, human physiology, and engineering trade-offs.

CRASH Space

Board Member, 4/2019 - Present; Member, 10/2015 - Present

Non-profit group of innovators in coding, hacking, building, and creative expression.


Education


MBA, Concentration in Marketing

Pepperdine University

Graduated with Beta Gamma Sigma top of class honors.

  • Acquired working-level competence in Portuguese, attended an auto-mechanical trade show, and scheduled meetings with industry experts to develop comprehensive picture of the competitive landscape of the Brazilian auto-mechanical market for an expanding company
  • Supported company penetration of the US tire traction device market by conducting research to identify optimal targets

BS in Information and Computer Science

University of California, Irvine

Project courses - Embedded Systems, Game Development.


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